Hi, I’m Birdie! I’m a director and photographer with a passion for crafting work that feels tender, artful, and deeply human. Whether it’s a heartwarming documentary or a playful commercial, I’m always chasing stories that tap into the raw, messy, and beautiful parts of life.

I got my start in advertising as an Art Director at Leo Burnett Toronto, creating campaigns for brands like Procter & Gamble, Kellogg’s, and Bell. After six years on the agency side I transitioned into directing because storytelling is where my heart is. My first short doc, You Won’t Regret That Tattoo, gained recognition from The Atlantic, Vimeo Staff Picks, and festivals worldwide. In 2020, while the world was in lockdown, I remotely directed Club Quarantine, a film about the vibrant digital dance floor that kept the queer community connected. It premiered on Paper Magazine, earned a Vimeo Staff Pick, and screened at NewFest Film Festival.

My commercial work, including Gillette’s First Shave campaign, which featured an all Trans-Male cast, won at Cannes, Clio, and The One Show—ruffling a few conservative feathers along the way (which, let’s be honest, was a little bonus). In 2024, I directed White Ribbon: Short Life Stories, a powerful campaign that shone a light on the real and devastating impact of gender-based violence. The campaign was recognized at Cannes, The One Show and the Clios. This year, we’ve launched a new White Ribbon campaign, My Friend, Max Hate which tackles the rise of online misogynistic radicalization with an unflinching, urgent message.

No matter the medium, I’m here to make work that moves people—sometimes to tears, sometimes to action, and sometimes just to dance.